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The Googlization of Everything (And Why We Should Worry)
September 28, 2011
Opening lecture for the Linda Hall Library exhibition “This Time It’s Personal: Innovation in Your Home”
In this thought-provoking lecture, Siva Vaidhyanathan examines the ways we have used and embraced Google and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Books. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Dr. Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the “evil” it has pledged to avoid.